Crew Clothing, talkSPORT and Planet Sport join as new partners, alongside returning support from the LTA, Skechers, Nox and Certina.
The Pro Am Padel Tour has announced a series of major new partnerships for its 2026 season, as the UK’s leading pro-celebrity padel series continues its rapid growth and expands its reach across mainstream sport, media and culture.
New partners for 2026 include premium British lifestyle brand Crew Clothing, leading sports broadcaster talkSPORT, and digital media network Planet Sport. They join returning partners the Lawn Tennis Association (LTA), Certina, Skechers, and Nox, reinforcing the Tour’s position as one of the most dynamic platforms in UK sport.
Building on three years of accelerated growth, the 2026 Tour will reach its widest audience to date through an expanded media ecosystem spanning broadcast, digital and specialist channels.
talkSPORT will provide live coverage and interviews from October’s Grand Final via its YouTube channel (2M+ subscribers), marking a significant step in padel’s transition into mainstream British sports media.
Planet Sport will lead on social and digital distribution at each event, delivering content across its network of platforms, reaching over 25 million monthly users. Specialist coverage will be supported by The Padel Paper, while leading creators Frankie Langan (Into Padel) and Nikhil Mohindra (Behind The Glass) join as Pro Creator Partners, producing behind-the-scenes content throughout the season.
The Lawn Tennis Association (LTA) returns as Strategic Partner, continuing its role in supporting grassroots engagement and participation growth across the UK.
In 2025, the partnership delivered inclusive access initiatives including youth clinics, adaptive sessions for SEND athletes, and teacher training programmes, engaging schools and communities across East London, Leeds and Manchester. Delivery partners included West Ham United Foundation, Manchester United Foundation, Leeds Rhinos Foundation, Foundation 92, Jason Manford Academy and Padel & Prams.
Steve Yeardley, LTA Padel Manager, said: “The LTA are proud to return as Strategic Partner of the Pro Am Padel Tour as we continue our shared commitment to growing participation and making padel more accessible to communities across Great Britain. The impact delivered through the partnership in 2025 demonstrates the power of collaboration in engaging young people, supporting inclusive opportunities, and introducing more people to the sport. As padel continues its rapid growth, we look forward to building on this success and working with the Pro Am Padel Tour and its delivery partners to inspire the next generation of players and fans.”
Crew Clothing joins as Official and Exclusive Performance Apparel Partner, outfitting Tour staff and celebrity participants in its Crew Sport performance range throughout the 2026 season.
Jon Baker, Sponsorship Manager at Crew Clothing, said: “The Pro Am Padel Tour is an exciting platform for introducing more people to padel, and we’re proud to be part of its journey. Crew Sport was designed to combine technical performance with the timeless style we’re known for, making it a natural fit. As Official Performance Apparel Partner, we’re supporting staff and players with a collection built for movement, comfort and performance, while continuing our investment in British sport.”
They join returning partners Certina (Official Watch Partner), Skechers (Official Footwear Partner) and Nox (Official Racket Partner), each continuing their commitment to supporting the Tour’s blend of competition, entertainment and grassroots impact.
Oliver Morgan, Founder of the Pro Am Padel Tour, said: “The growth of the Pro Am Padel Tour has always been about more than just events. It’s about building a platform where sport, entertainment and community come together to drive awareness and participation. These new partnerships reflect the scale of opportunity in padel right now.
Our partnership with the LTA is central to that, helping put padel rackets into the hands of young people and underrepresented communities for the first time. With talkSPORT and Planet Sport, we’re reaching entirely new audiences, while brand partners like Crew Clothing, Certina and Skechers are elevating the experience both on and off court. Together, we’re accelerating padel’s journey into the mainstream.”
Brand activations will include:
- Crew Clothing to dress Pro Am Padel Tour staff and celebrity participants in its dedicated Crew Sport performance range throughout the 2026 season, supporting the fast-paced demands of competition while showcasing the collection both on and off court.
- Skechers to showcase its high-performance court collection, with product seeding to athletes and creators, alongside the ‘Skechers Touch Challenge’ for media and influencers.
- Certina to celebrate sporting excellence by awarding MVPs (Most Valued Players) with a Certina watch, while displaying its range of sports timepieces throughout the event. The activation will reinforce the brand’s association with precision, endurance and performance, complemented by the ‘Certina Precision Challenge’ for media and influencers, which will put their accuracy to the test on court.
- Nox to supply rackets for both grassroots participants and celebrity players across the season.
The 2026 Tour launched its fourth season in Manchester on Wednesday 22 July at Pure Padel Stockport and will continue across two UK cities before concluding with the Grand Final in Central London this October. Each event will combine community-focused sessions, pro-am competition and premium brand experiences.
The next leg of Pro Am Padel Tour 2026 arrives in London on 25th August.
To find out more information, follow Pro Am Padel.
