In today’s crowded social media world, it’s becoming more difficult to get a business seen and heard by potential customers.
MKFM has increasingly turned to creative marketing to help its cause.
There are many ways in which MKFM – Milton Keynes’ radio station and news outlet – has used creative marketing to get across its raft of interesting and exciting messages.
Building relationships with the people of Milton Keynes and the surrounding areas is at the heart of MKFM’s work, and marketing its important offering to the city is among its most important tasks.
Long gone are the days when a neat little advert, an attractive photo or a catchy slogan (I’m Lovin’ It, Every Little Helps) would be sufficient to carry through a company’s marketing strategy.
Today, in a crowded and ever-growing marketplace, both physical and digital, businesses need cleverer, more innovative and increasingly unexpected ideas and storytelling to get across their important messages and make people sit up and take notice.
“Milton Keynes is a wonderful city with a great community, both in terms of its residents and its business,” said Jo Ronan, acting director of MKFM. “And we can engage with both of those groups through smart, exciting and even unexpected methods.
“We have many partners to help us and some great outlets in the radio station and our online news section, but we are constantly searching for new ways to connect with our audience and customers.”
Here are some of the ways in which MKFM uses creative marketing to engage with Milton Keynes:
- Unique events – MKFM is already well known for its Meet of MK business gatherings. Every month it finds a different venue and introduces a new theme to the evening. It also gets involved, through partnerships and sponsorship, with local festivals and events, building brand loyalty and generating conversations about its work throughout the city.
- Social media – the internet is at the heart of what MKFM does. Social media is a big part of its offering, and its news pages generate conversations every day as radio station listeners and news site readers are invited to offer their views on topical matters. Social media helps to connect MKFM to its audience.
- Branded content – as well as its live radio shows, MKFM creates an array of podcasts, sound clips, videos and listener experiences to showcase its offering and wide reach. This increases visibility, connection with people and loyalty to the station.
- Partnering – MKFM is known for its collaboration with local business. Always keen to get involved with Milton Keynes people, companies and their ideas, the group is happy to join with people and see where it can find synergies that help everyone. Partnering on events and using co-branded giveaways also help to bring in new audiences and interest.
- Community – as a local radio station and news source, it’s inevitable that MKFM is seen as a community service. Bonding people and neighbourhoods together through its news gathering and social media, the company helps to support local initiatives, businesses, venues and charities. And it gives people the chance to have their say too.
- Competitions – everyone likes a prize or giveaway, and many people will take the time to enter competitions to win. MKFM encourages and promotes numerous competitions to actively engage with its audience, create a lasting impression and cultivate loyalty among its listeners and readers.
“We want our audience and our partners to really engage with MKFM,” said Jo. “For us it’s about building relationships, engaging with others and getting people to talk about us and our work. “And creative marketing can help us achieve that. We are always on the lookout for new and interesting ideas and welcome Milton Keynes businesses to contact us with any that they’d like to share.”
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