Blue Door Productions is celebrating its first year in business, having already worked with several leading brands like Red Bull and Channel 4.
The company, run solely by 29-year-old Molly McDonald, is at the forefront of YouTube-first production and specialises in content that engages and sparks conversations, whether it’s in viral campaigns or taking a more in depth look at human interest stories.
YouTube has now become a primary source of media consumption for people in the UK, with viewership statistics overtaking those of Netflix and Disney Plus.
Molly said; “I’m very proud of what Blue Door has achieved in its first year of business. We’ve yet to see the full potential of YouTube as a platform, though there are certain rules and practices that one must adhere to in order to succeed.
“It’s knowing the platform like the back of my hand that’s led to working with brands like Red Bull and creators with millions of followers like Zac Alsop.”
Molly graduated in 2017 from Boston University with a degree in journalism, then worked for Time Inc. before creating multi-platform content for TV, including Saturday Night Live and Law and Order.
In 2021, Molly moved from New York City to London, where her passion for content creation and video production only grew. The move marked a turning point as Molly shifted focus towards YouTube and digital video production.
Blue Door Productions is structured around the belief that YouTube provides a distinct and interactive storytelling opportunity, unlike traditional media.
Molly added: “It was at that time when I realised the potential in Youlube production; it was like the Wild West of media in that it didn’t adhere to the rules of more conventional platforms. That was very exciting to me.
“It hosted real storytellers who weren’t obstructed by red tape and bureaucracy, having instead to ask for forgiveness rather than permission.
“The best thing about working in YouTube production is the engagement with your audience – you enter a discussion with people that are consuming your stories, which enables you to see the impact they’re having. That two-way dialogue is much rarer when working in TV.”
This approach has enabled the agency to secure work with a wide range of creators and brands, producing story-led content that aligns with YouTube’s viewer expectations and performance metrics.
As well as names like Red Bull, BBC, Channel 4 and some of the fastest growing creators in social media, Molly has accumulated an impressive list of clients in the last 12 months.
Most recently, she filmed, edited and produced the story of Mitch Hutchcraft, a 31-year-old former Royal Marine who made history by completing the longest ever climb of Mount Everest, reaching the summit on May 11 this year.
Molly said: “My positive experience has been a direct reflection of the support I’ve received from others in the industry who have championed and spread the word about Blue Door and that’s been very special.”
The number of active monthly YouTube users as of February 2025 was over 2.5 billion. By comparison, Netflix reported 301.6 million paid memberships as of January 2025.
Find out more about Molly McDonald and Blue Door Productions on Instagram @mollybmcd
